Contemporary strategic marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan ,
c2008
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Item Description: | Rev ed of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau 2003 |
|---|---|
| Physical Description: | xxiv, 462 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0230507204 9780230507203 |