Contemporary strategic marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York
Palgrave Macmillan
c2008
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxiv, 462 p. ill. 25 cm |
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| ISBN: | 0230507204 9780230507203 |