Corporate entrepreneurship : building the entrepreneurial organization
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan ,
c2008
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1-The entrepreneurial DNA: 1. The entrepreneurial revolution
- 2. Entrepreneur super-hero
- 3. Entrepreneur spiderman
- 4. Entrepreneurial architecture
- 2-Leading and managing the entrepreneurial: 5. Entrepreneurial leadership
- 6. Creating the entrepreneurial culture
- 7. Building the entrepreneurial structure
- 8. Intrapreneurial and corporate venturing
- 9. Managing the entrepreneurial organization
- 3-Strategies for the entrepreneurial organization: 10. Entrepreneurial strategies
- 11. Life cycle and portfolio strategies
- 12. Developing strategies for growth
- 4-Creativity and innovation: 13. Encouraging entrepreneurial innovation
- 14. Encouraging creativity
- 15. Encouraging marketing and product innovation