Advertising in Malaysia : the consequences of globalisation

Advertising in Malaysia : the consequences of globalisation

Bibliographic Details
Main Author: Azizul Halim Yahya (Author)
Format: Book
Language:English
Published: Shah Alam : Pusat Penerbitan Universiti, Universiti Teknologi MARA , c2005
Subjects:
Advertising > Malaysia
Culture and globalizatio > Malaysia
Social change > Malaysia
Malaysia > Economic conditions > 20th century
Malaysia > Politics and government > 20th century
Table of Contents:
  • 1. Introduction
  • 2. Globalisation
  • 3. Global advertising and its consequences
  • 4. Politics, economy and culture: the case of Malaysia
  • 5. The changing structure of Malaysian advertising
  • 6. Conclusion

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