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090121s2005 my eng |
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|a 9679581934
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|a 9789679581935
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|a HF5813.M3
|b A95 2005
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|a Azizul Halim Yahya ,
|e author
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| 245 |
1 |
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|a Advertising in Malaysia :
|b the consequences of globalisation
|c Azizul Halim Yahya
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| 260 |
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|a Shah Alam :
|b Pusat Penerbitan Universiti, Universiti Teknologi MARA ,
|c c2005
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| 300 |
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|a xviii, 166 p. :
|b ill., map ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references (p [143]-162) and index
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| 505 |
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|a 1. Introduction -- 2. Globalisation -- 3. Global advertising and its consequences -- 4. Politics, economy and culture: the case of Malaysia -- 5. The changing structure of Malaysian advertising -- 6. Conclusion
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| 650 |
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|a Advertising
|z Malaysia
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| 650 |
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|a Culture and globalizatio
|z Malaysia
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| 650 |
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|a Social change
|z Malaysia
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| 651 |
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|a Malaysia
|x Economic conditions
|y 20th century
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| 651 |
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|a Malaysia
|x Politics and government
|y 20th century
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| 999 |
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|a 1000118220
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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