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00000cam a2200000 7i4500 |
| 001 |
0000057335 |
| 005 |
20090112093000.0 |
| 008 |
070416s2007 ne eng |
| 020 |
|
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|a 0750668989 (pbk.)
|
| 020 |
|
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|a 9780750668989 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .P324 2007
|
| 100 |
1 |
|
|a Palmer, Roger [
|q (Roger A.)] ,
|e author
|
| 245 |
1 |
0 |
|a Managing marketing
|c Roger Palmer, Juanita Cockton, and Graham Cooper
|
| 260 |
|
|
|a Amsterdam ;
|a Boston :
|b Butterworth-Heinemann ,
|c c2007
|
| 300 |
|
|
|a xi, 380 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a Marketing success through good management practice
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Organization -- 2. People -- 3. Resources
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Cockton, Juanita ,
|e author
|
| 700 |
1 |
|
|a Cooper, Graham ,
|e author
|
| 999 |
|
|
|a 1000117282
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|