Managing marketing

Bibliographic Details
Main Authors: Palmer, Roger (Roger A.) (Author), Cockton, Juanita (Author), Cooper, Graham (Author)
Format: Book
Language:English
Published: Amsterdam ; Boston Butterworth-Heinemann c2007
Subjects:

MARC

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100 1 |a Palmer, Roger  |q (Roger A.)  |e author 
245 1 0 |a Managing marketing  |c Roger Palmer, Juanita Cockton, and Graham Cooper 
260 |a Amsterdam ;  |a Boston  |b Butterworth-Heinemann  |c c2007 
300 |a xi, 380 p.  |b ill.  |c 25 cm 
650 0 |a Marketing  |x Management 
700 1 |a Cockton, Juanita  |e author 
700 1 |a Cooper, Graham  |e author 
999 |a 1000117282  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus