Managing marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann ,
c2007
|
| Subjects: |
| Item Description: | Marketing success through good management practice |
|---|---|
| Physical Description: | xi, 380 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750668989 (pbk.) 9780750668989 (pbk.) |