Managing marketing

Bibliographic Details
Main Authors: Palmer, Roger (Roger A.) (Author), Cockton, Juanita (Author), Cooper, Graham (Author)
Format: Book
Language:English
Published: Amsterdam ; Boston Butterworth-Heinemann c2007
Subjects:
Description
Physical Description:xi, 380 p. ill. 25 cm
ISBN:0750668989 (pbk.)
9780750668989 (pbk.)