APA (7th ed.) Citation

Palmer, R., Cockton, J., & Cooper, G. (2007). Managing marketing. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Palmer, Roger, Juanita Cockton, and Graham Cooper. Managing Marketing. Amsterdam ; Boston: Butterworth-Heinemann, 2007.

MLA (9th ed.) Citation

Palmer, Roger, et al. Managing Marketing. Butterworth-Heinemann, 2007.