Marketing strategy : the difference between marketing and markets

Bibliographic Details
Main Author: Fifield, Paul (Author)
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann , c2007
Edition:3rd ed
Subjects:
Online Access:Table of contents

MARC

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100 1 |a Fifield, Paul ,   |e author 
245 1 0 |a Marketing strategy :   |b the difference between marketing and markets   |c Paul Fifield 
250 |a 3rd ed 
260 |a Amsterdam ;   |a Boston :   |b Elsevier/Butterworth-Heinemann ,   |c c2007 
300 |a x, 316 p. :   |b ill. ;   |c 24 cm. 
500 |a Includes index 
650 0 |a Marketing 
650 0 |a Marketing   |x Management 
856 4 1 |3 Table of contents   |u http://www.loc.gov/catdir/toc/fy0803/2007282605.htm 
999 |a 1000117279   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus