Marketing : concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Co. ,
c2006
|
| Edition: | Library ed |
| Subjects: |
Table of Contents:
- 1. Marketing strategy and customer relationships
- 2. The global environment and social and ethical responsibilities
- 3. Using technology and information to build customer relationships
- 4. Target markets and customer behavior
- 5. Product decisions
- 6. Distribution decisions
- 7. Promotion decisions
- 8. Pricing decisions