Marketing concepts and strategies

Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin Co. c2006
Edition:Library ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000057321
008 080522s2006 mau eng
020 |a 0618474455 (library ed.) 
020 |a 0618474463 (student text) 
090 0 0 |a HF5415  |b .P658 2006 
100 1 |a Pride, William M.  |e author 
245 1 0 |a Marketing  |b concepts and strategies  |c William M. Pride, O. C. Ferrell 
250 |a Library ed 
260 |a Boston  |b Houghton Mifflin Co.  |c c2006 
300 |a xxiv, 610, [99] p.  |b col. ill. col. maps  |c 29 cm 
650 0 |a Marketing 
700 1 |a Ferrell, O. C.  |e author 
999 |a 1000118242  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus