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00000cam a2200000 7i4500 |
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0000057321 |
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20210121093000.0 |
| 008 |
080522s2006 mau eng |
| 020 |
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|a 0618474455 (library ed.)
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| 020 |
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|a 0618474463 (student text)
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| 090 |
0 |
0 |
|a HF5415
|b .P658 2006
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| 100 |
1 |
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|a Pride, William M. ,
|e author
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| 245 |
1 |
0 |
|a Marketing :
|b concepts and strategies
|c William M. Pride, O. C. Ferrell
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| 250 |
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|a Library ed
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| 260 |
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|a Boston :
|b Houghton Mifflin Co. ,
|c c2006
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| 300 |
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|a xxiv, 610, [99] p. :
|b col. ill. col. maps ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1. Marketing strategy and customer relationships -- 2. The global environment and social and ethical responsibilities -- 3. Using technology and information to build customer relationships -- 4. Target markets and customer behavior -- 5. Product decisions -- 6. Distribution decisions -- 7. Promotion decisions -- 8. Pricing decisions
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| 650 |
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0 |
|a Marketing
|
| 700 |
1 |
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|a Ferrell, O. C. ,
|e author
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| 999 |
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|a 1000118242
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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