Marketing concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Co.
c2006
|
| Edition: | Library ed |
| Subjects: |
| Physical Description: | xxiv, 610, [99] p. col. ill. col. maps 29 cm |
|---|---|
| ISBN: | 0618474455 (library ed.) 0618474463 (student text) |