Marketing : concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Co. ,
c2006
|
| Edition: | Library ed |
| Subjects: |
| Physical Description: | xxiv, 610, [99] p. : col. ill. col. maps ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0618474455 (library ed.) 0618474463 (student text) |