APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2006). Marketing: Concepts and strategies (Library ed.). Houghton Mifflin Co.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Library ed. Boston: Houghton Mifflin Co, 2006.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Library ed. Houghton Mifflin Co, 2006.

Warning: These citations may not always be 100% accurate.