Sales management demystified : a self-teaching guide

Bibliographic Details
Main Author: Calvin, Robert J. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2007
Series:Demystified series
Subjects:
Online Access:Table of contents only
Contributor biographical information
Publisher description
Table of Contents:
  • 1-Creating the sales force: 1. People, process, technology, performance
  • 2-Hiring the best, terminating the rest: 2. Job description, candidate profile and sourcing
  • 3. Screening and selecting
  • Training for results: 4. Product, competitor and customer knowledge
  • 5. Selling skills
  • 6. Field coaching and sales meetings
  • 4-Sales force compensation: 7. Total sales force compensation; The Mix Between fixed and performance pay
  • 8. Salary, commission and bonus plans. reimbursed expenses
  • 5-Sales force organization: 9. Channel choice and architecture
  • 10. Sizing and deployment
  • Time and territory management
  • 6-Goal setting: 11. Sales forecasting and sales planning
  • 7-Motivating sales people: 12. Recognition, feeling important, challenge and achievement, freedom and authority
  • 13. Personal growth, esteem, belonging, leadership, sales contests
  • 8-Performance management: 14. Performance evaluations
  • Final thoughts