|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000057284 |
| 005 |
20090223093000.0 |
| 008 |
080522s2008 mau eng |
| 020 |
|
|
|a 0073529842 (alk. paper)
|
| 020 |
|
|
|a 9780073529844 (alk. paper)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .L395 2008
|
| 100 |
1 |
|
|a Lehmann, Donald R. ,
|e author
|
| 245 |
1 |
0 |
|a Analysis for marketing planning
|c Donald R. Lehmann, Russell S. Winer
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill Irwin ,
|c c2008
|
| 300 |
|
|
|a xii, 299 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Management
|
| 700 |
1 |
|
|a Winer, Russell S. ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html
|
| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
|
| 999 |
|
|
|a 1000118258
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|