Analysis for marketing planning

Bibliographic Details
Main Authors: Lehmann, Donald R. (Author), Winer, Russell S. (Author)
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin , c2008
Edition:7th ed
Subjects:
Online Access:Table of contents only
Publisher description
Description
Physical Description:xii, 299 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0073529842 (alk. paper)
9780073529844 (alk. paper)