APA (7th ed.) Citation

Lehmann, D. R., & Winer, R. S. (2008). Analysis for marketing planning (7th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 7th ed. Boston: McGraw-Hill Irwin, 2008.

MLA (9th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 7th ed. McGraw-Hill Irwin, 2008.