Strategic management : creating competitive advantages
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2008
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
Table of Contents:
- 1. Strategic management : creating competitive advantages
- 2. Analyzing the external environment of the firm
- 3. Assessing the internal environment of the firm
- 4. Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources
- 5. Business-level strategy : creating and sustaining competitive advantages
- 6. Corporate-level strategy : creating value through diversification
- 7. International strategy : creating value in global markets
- 8. Entrepreneurial strategy and competitive dynamics
- 9. Strategic control and corporate governance
- 10. Creating effective organizational designs
- 11. Strategic leadership : creating a learning organization and an ethical organization
- 12. Managing innovation and fostering corporate entrepreneurship
- 13. Analyzing strategic management cases