Statistical modeling for management - Hutcheson, Graeme D.; Moutinho, Luiz (Los Angeles ; London : SAGE, 2008)
1. Measurement scales -- 2. Modeling continuous data -- 3. Modeling dichotomous data -- 4. Modeling ordered data -- 5. Modeling unordered data -- 6. Neural networks -- 7. Approximate algorithms for management problems -- 8. Other statistical, mathematical and co-pattern modeling techniques
Includes bibliographical references (p [223]-230) and index
Keywords: Marketing -- Mathematical models; Marketing -- Statistical methods