Innovation, product development and commercialization : case studies and key practices for market leadership
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Ft Lauderdale,FL :
J Ross Pub ,
c2007
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| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. High technology-strategic context
- 2. Product development strategies
- 3. Marketing management
- 4. Product platform and knowledge integration
- 5. The product development process
- 6. Excellence in design and product reliability
- 7. Flawless execution and global resources management
- 8. Project management in product development
- 9. Best practices for product development managers
- 10. Managing product and technology portfolios for shareholder value