Innovation, product development and commercialization case studies and key practices for market leadership

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Innovation, product development and commercialization case studies and key practices for market leadership

Bibliographic Details
Main Author:	Rafinejad, Dariush 1943- (Author)
Format:	Book
Language:	English
Published:	Ft Lauderdale,FL J Ross Pub c2007
Subjects:	New product > Marketing Product management
Online Access:	Table of contents only

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