Innovation, product development and commercialization case studies and key practices for market leadership

Bibliographic Details
Main Author: Rafinejad, Dariush 1943- (Author)
Format: Book
Language:English
Published: Ft Lauderdale,FL J Ross Pub c2007
Subjects:
Online Access:Table of contents only

MARC

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100 1 |a Rafinejad, Dariush  |d 1943-  |e author 
245 1 0 |a Innovation, product development and commercialization  |b case studies and key practices for market leadership  |c Dariush Rafinejad 
260 |a Ft Lauderdale,FL  |b J Ross Pub  |c c2007 
300 |a xxvii, 403 p.  |b ill.  |c 27 cm 
650 0 |a New product  |x Marketing 
650 0 |a Product management 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0711/2007006360.html 
999 |a 1000120646  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus