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20181126093000.0 |
| 008 |
090223s2007 flu eng |
| 020 |
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|a 1932159703 (hbk.)
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| 020 |
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|a 9781932159707 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.15
|b .R32 2007
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| 100 |
1 |
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|a Rafinejad, Dariush ,
|d 1943- ,
|e author
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| 245 |
1 |
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|a Innovation, product development and commercialization :
|b case studies and key practices for market leadership
|c Dariush Rafinejad
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| 260 |
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|a Ft Lauderdale,FL :
|b J Ross Pub ,
|c c2007
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| 300 |
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|a xxvii, 403 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. High technology-strategic context -- 2. Product development strategies -- 3. Marketing management -- 4. Product platform and knowledge integration -- 5. The product development process -- 6. Excellence in design and product reliability -- 7. Flawless execution and global resources management -- 8. Project management in product development -- 9. Best practices for product development managers -- 10. Managing product and technology portfolios for shareholder value
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| 650 |
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0 |
|a New product
|x Marketing
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| 650 |
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0 |
|a Product management
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0711/2007006360.html
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| 999 |
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|a 1000120646
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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