Meetings, expositions, events, and conventions : an introduction to the industry
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2008
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. Introduction to the meetings, expositions, events and conventions industry
- 2. Meeting, exposition, event and convention organizers and sponsors
- 3. Destination marketing organizations (DMOs)
- 4. Meeting and convention venues
- 5. Exhibitions
- 6. Service contractors
- 7. Destination management companies
- 8. Special events management
- 9. Planning MEEC gatherings
- 10. Producing MEEC gatherings
- 11. Food and beverage
- 12. Legal issues in the MEEC industry
- 13. Technology and the meeting professional
- 14. International issues in MEEC
- 15. Putting it all together