Meetings, expositions, events, and conventions : an introduction to the industry

Bibliographic Details
Main Author: Fenich, George G. (Author)
Format: Book
Published: Upper Saddle River, NJ : Pearson/Prentice Hall , c2008
Edition:2nd ed
Subjects:
Online Access:Table of contents only

MARC

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008 080521s2008 nju eng
020 |a 0132340577 (hbk.) 
020 |a 9780132340571 (hbk.) 
090 0 0 |a TX911.2   |b .F455 2008 
100 1 |a Fenich, George G. ,   |e author 
245 1 0 |a Meetings, expositions, events, and conventions :   |b an introduction to the industry   |c George G. Fenich 
250 |a 2nd ed 
260 |a Upper Saddle River, NJ :   |b Pearson/Prentice Hall ,   |c c2008 
300 |a xii, 532 p. :   |b ill. map ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Introduction to the meetings, expositions, events and conventions industry -- 2. Meeting, exposition, event and convention organizers and sponsors -- 3. Destination marketing organizations (DMOs) -- 4. Meeting and convention venues -- 5. Exhibitions -- 6. Service contractors -- 7. Destination management companies -- 8. Special events management -- 9. Planning MEEC gatherings -- 10. Producing MEEC gatherings -- 11. Food and beverage -- 12. Legal issues in the MEEC industry -- 13. Technology and the meeting professional -- 14. International issues in MEEC -- 15. Putting it all together 
650 0 |a Congresses and conventions 
650 0 |a Hospitality industry 
650 0 |a Meetings 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/toc/ecip0717/2007018276.html 
999 |a 1000119566   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000122150   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus