What is branding?

Bibliographic Details
Main Author: Healey, Matthew (Author)
Format: Book
Language:English
Published: Mies, Switzerland : RotoVision, , c2008
Series:Essential design handbooks
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000056991
005 20090108093000.0
008 090105s2008 sz eng
020 |a 2940361452 (hbk.) 
020 |a 9782940361458 (hbk.) 
090 0 0 |a HD69.B7   |b H435 2008 
100 1 |a Healey, Matthew ,   |e author 
245 1 0 |a What is branding?   |c by Matthew Healey 
260 |a Mies, Switzerland :   |b RotoVision, ,   |c c2008 
300 |a 256 p. :   |b ill. (chiefly col.) ;   |c 23 cm. 
440 0 |a Essential design handbooks 
504 |a Includes bibliographical references (p. 250-251) and index 
650 0 |a Brand name products 
650 0 |a Product management 
999 |a 1000119976   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus