What is branding?

Bibliographic Details
Main Author: Healey, Matthew (Author)
Format: Book
Language:English
Published: Mies, Switzerland RotoVision, c2008
Series:Essential design handbooks
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000056991
008 090105s2008 sz eng
020 |a 2940361452 (hbk.) 
020 |a 9782940361458 (hbk.) 
090 0 0 |a HD69.B7  |b H435 2008 
100 1 |a Healey, Matthew  |e author 
245 1 0 |a What is branding?  |c by Matthew Healey 
260 |a Mies, Switzerland  |b RotoVision,  |c c2008 
300 |a 256 p.  |b ill. (chiefly col.)  |c 23 cm 
440 0 |a Essential design handbooks 
650 0 |a Brand name products 
650 0 |a Product management 
999 |a 1000119976  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus