Portfolio management for new products

Bibliographic Details
Main Authors: Cooper, Robert George (Author), Edgett, Scott J. (Author), Kleinschmidt, Elko J. (Author)
Format: Book
Language:English
Published: Cambridge, MA : Perseus Pub. , c2001
Edition:2nd ed
Subjects:
Online Access:Table of contents

MARC

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008 090208s2001 mau eng
020 |a 0738205141 
020 |a 9780738205144 
090 0 0 |a HG4529.5   |b .C67 2001 
100 1 |a Cooper, Robert George ,   |e author 
245 1 0 |a Portfolio management for new products   |c Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt 
250 |a 2nd ed 
260 |a Cambridge, MA :   |b Perseus Pub. ,   |c c2001 
300 |a xiv, 382 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references (p. [349]-364) and index 
505 0 |a 1. The quest for the right portfolio management process -- 2. Three decades of R&D portfolio methods: what progress? -- 3. Portfolio management methods: maximizing the value of the portfolio -- 4. Portfolio management methods: seeking the right balance of projects -- 5. Portfolio management methods: a atrong link to strategy -- 6. Portfolio management methods used and performance results achieved -- 7. Challenges and unresolved issues -- 8. Data integrity: obtaining reliable information -- 9. Making strategic allocations of resources: deployment -- 10. Making portfolio management work for you: portfolio management and project selection -- 11. Designing and implementing the portfolio management process: some thoughts and tips before you charge in 
650 0 |a Portfolio management   |x Mathematical models 
700 1 |a Edgett, Scott J. ,   |e author 
700 1 |a Kleinschmidt, Elko J. ,   |e author 
856 4 1 |3 Table of contents   |u http://www.loc.gov/catdir/toc/fy022/2001098104.html 
999 |a 1000116895   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus