Winning at new products : accelerating
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass :
Perseus Pub. ,
c2001
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| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Winning is everything
- 2. New products: Problems and pitfalls
- 3. What separates the winners from the losers?
- 4. Lessons for success: the critical success factors
- 5. The new product process: the stage-gate game plan
- 6. Discovery: the quest for breakthrough ideas
- 7. The early game: from discovery to development
- 8. Picking the winners: effective gates and portfolio management
- 9. Development, testing and validation
- 10. The final play-into the market
- 11. Implementing the stage-gate new product process in your company