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20090216093000.0 |
| 008 |
080318s2001 mau eng |
| 020 |
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|a 0738204633 (pbk.)
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| 020 |
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|a 9780738204635 (pbk.)
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| 090 |
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|a HF5415.153
|b .C65 2001
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| 100 |
1 |
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|a Cooper, Robert G. [
|q (Robert Gravlin)] ,
|d 1943- ,
|e author
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| 245 |
1 |
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|a Winning at new products :
|b accelerating
|c Copper R. G.
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| 250 |
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|a 3rd ed
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| 260 |
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|a Cambridge, Mass :
|b Perseus Pub. ,
|c c2001
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| 300 |
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|a xiii, 425 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 399-411) and index
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| 505 |
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|a 1. Winning is everything -- 2. New products: Problems and pitfalls -- 3. What separates the winners from the losers? -- 4. Lessons for success: the critical success factors -- 5. The new product process: the stage-gate game plan -- 6. Discovery: the quest for breakthrough ideas -- 7. The early game: from discovery to development -- 8. Picking the winners: effective gates and portfolio management -- 9. Development, testing and validation -- 10. The final play-into the market -- 11. Implementing the stage-gate new product process in your company
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| 650 |
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0 |
|a New products
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| 999 |
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|a 1000116894
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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