Winning at new products : accelerating

Bibliographic Details
Main Author: Cooper, Robert G. [ (Robert Gravlin)] , 1943- (Author)
Format: Book
Language:English
Published: Cambridge, Mass : Perseus Pub. , c2001
Edition:3rd ed
Subjects:
Description
Physical Description:xiii, 425 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 399-411) and index
ISBN:0738204633 (pbk.)
9780738204635 (pbk.)