Winning at new products accelerating

Bibliographic Details
Main Author: Cooper, Robert G. (Robert Gravlin) 1943- (Author)
Format: Book
Language:English
Published: Cambridge, Mass Perseus Pub. c2001
Edition:3rd ed
Subjects:
Description
Physical Description:xiii, 425 p. ill. 24 cm
ISBN:0738204633 (pbk.)
9780738204635 (pbk.)