APA (7th ed.) Citation

Cooper, R. G. (2001). Winning at new products: Accelerating (3rd ed.). Perseus Pub.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating. 3rd ed. Cambridge, Mass: Perseus Pub, 2001.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating. 3rd ed. Perseus Pub, 2001.