rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customer relationship management
    sub title: concepts and tools
  name:
    name part: Buttle, Francis
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford
    place:
      place term: Burlington, MA
    publisher: Butterworth-Heinemann
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 359 p. : ill. ; 25 cm.
  table of contents: 1. Making sence of customer relationship management -- 2. The customer relationship management value chain -- 3. Information technology for customer relationship management -- 4. Customer portfolio analysis -- 5. Customer intimacy -- 6. Creating ang managing networks -- 7. Creating value for customers -- 8. Managing the customer lifecycle: customer acquisition -- 9. Managing the customer lifecycle: customer retention and development -- 10. Organizing for customer relationship management
  note: Francis Buttle
  note: Includes bibliographical references and index
  subject:
    topic: Customer relations
    topic: Management
  identifier: 075065502X
  identifier: 9780750655026
  record info:
    record creation date: 080117
    record change date: 20081118093000.0
    record identifier: 0000054756