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00000cam a2200000 7i4500 |
| 001 |
0000054756 |
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20081118093000.0 |
| 008 |
080117s2004 enk eng |
| 020 |
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|a 075065502X
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| 020 |
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|a 9780750655026
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| 090 |
0 |
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|a HF5415.5
|b .B88 2004
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| 100 |
1 |
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|a Buttle, Francis ,
|e author
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| 245 |
1 |
0 |
|a Customer relationship management :
|b concepts and tools
|c Francis Buttle
|
| 260 |
|
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|a Oxford ;
|a Burlington, MA :
|b Butterworth-Heinemann ,
|c 2004
|
| 300 |
|
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|a xviii, 359 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Making sence of customer relationship management -- 2. The customer relationship management value chain -- 3. Information technology for customer relationship management -- 4. Customer portfolio analysis -- 5. Customer intimacy -- 6. Creating ang managing networks -- 7. Creating value for customers -- 8. Managing the customer lifecycle: customer acquisition -- 9. Managing the customer lifecycle: customer retention and development -- 10. Organizing for customer relationship management
|
| 650 |
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0 |
|a Customer relations
|x Management
|
| 999 |
|
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|a 1000117082
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000117083
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|