Handbook of CRM achieving excellence in customer management

Bibliographic Details
Main Author: Payne, Adrian (Author)
Format: Book
Language:English
Published: Oxford Burlington, MA Elsevier Butterworth-Heinemann c2006
Subjects:

MARC

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300 |a xx, 438 p.  |b ill.  |c 24 cm 
650 0 |a Customer relations 
650 0 |a Relationship marketing  |x Management 
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