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20160914093000.0 |
| 008 |
080117s2006 enk eng |
| 020 |
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|a 0750664371 (pbk.)
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| 020 |
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|a 9780750664370 (pbk.)
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| 050 |
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|a HF5415.5
|b P39 2006
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| 090 |
0 |
0 |
|a HF5415.5
|b P39 2006
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| 100 |
1 |
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|a Payne, Adrian ,
|e author
|
| 245 |
1 |
0 |
|a Handbook of CRM :
|b achieving excellence in customer management
|c Adrian Payne
|
| 246 |
1 |
0 |
|a CRM : achieving excellence in customer management
|
| 260 |
|
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|a Oxford
|a Burlington, MA :
|b Elsevier Butterworth-Heinemann ,
|c c2006
|
| 300 |
|
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|a xx, 438 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references (p. [408]-429) and index
|
| 505 |
0 |
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|a 1. A strategic framework for CRM -- 2. The strategy development process -- 3. The value creation process -- 4. The multi-channel integration process -- 5. The information management process -- 6. The performance assessment process -- 7. Organizing foe CRM implementation
|
| 650 |
|
0 |
|a Customer relations
|
| 650 |
|
0 |
|a Relationship marketing
|x Management
|
| 999 |
|
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|a 1000117081
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|