Handbook of CRM : achieving excellence in customer management
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| Format: | Book |
| Language: | English |
| Published: |
Oxford Burlington, MA :
Elsevier Butterworth-Heinemann ,
c2006
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| Subjects: |
| Physical Description: | xx, 438 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [408]-429) and index |
| ISBN: | 0750664371 (pbk.) 9780750664370 (pbk.) |