Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall ,
c2009
|
| Edition: | 13th ed |
| Subjects: |
Table of Contents:
- 1. Understanding marketing management
- 2. Capturing marketing insights
- 3. Connecting with customers
- 4. Building strong brands
- 5. Shaping the market offerings
- 6. Delivering value
- 7. Communicating value
- 8. Creating successful long-term growth