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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000054752 |
| 005 |
20210415093000.0 |
| 008 |
090202s2009 nju eng |
| 020 |
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|a 0131457578
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| 020 |
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|a 9780131457577
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| 090 |
0 |
0 |
|a HF5415.13
|b .K64 2009
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management
|c Philip Kotler, Kevin Lane Keller
|
| 250 |
|
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|a 13th ed
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall ,
|c c2009
|
| 300 |
|
|
|a xl, 662 p.,1 v. (various pagings) :
|b col. ill. ;
|c 29 cm.
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating successful long-term growth
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 999 |
|
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|a 1000117192
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000117193
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|