Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall ,
c2009
|
| Edition: | 13th ed |
| Subjects: |
| Physical Description: | xl, 662 p.,1 v. (various pagings) : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131457578 9780131457577 |