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00000cam a2200000 7i4500 |
| 001 |
0000054751 |
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20210415093000.0 |
| 008 |
080117s2006 njua b 001 0 eng |
| 020 |
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|a 0131982621
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| 020 |
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|a 9780131982628
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| 090 |
0 |
0 |
|a HF5415.13
|b .M274 2006
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| 245 |
0 |
0 |
|a Marketing management :
|b an Asian perspective
|c Philip Kotler ... [et al.]
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| 250 |
|
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|a 4th ed
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| 260 |
|
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|a Singapore :
|b Pearson/Prentice Hall ,
|c c2006
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| 300 |
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|a xxxi, 830 p. :
|b ill. (chiefly col.) ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
1 |
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|a Pt. 1. Understanding marketing management -- Pt. 2. Capturing marketing insights -- Pt. 3. Connecting with customers -- Pt. 4. Building strong brands -- Pt. 5. Shaping the market offerings -- Pt. 6. Delivering value -- Pt. 7. Communicating value -- Pt. 8. Creating successful long-term growth
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
|
0 |
|a Marketing
|z Asia
|x Management
|
| 700 |
1 |
|
|a Kotler, Philip ,
|e author
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| 999 |
|
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|a 1000116257
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|