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00000cam a2200000 7i4500 |
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20201224093000.0 |
| 008 |
080117s2006 enk eng |
| 020 |
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|a 0073255963
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| 020 |
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|a 9780073255965
|
| 050 |
0 |
0 |
|a HF5823
|b .B382 2007
|
| 090 |
0 |
0 |
|a HF5823
|b .B382 2007
|
| 100 |
1 |
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|a Belch, George E. [
|q (George Edward)] ,
|d 1951- ,
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill/Irwin ,
|c 2007
|
| 505 |
0 |
|
|a pt. 1. Introduction to integrated marketing communications -- pt. 2. Integrated marketing program situation analysis -- pt. 3. Analyzing the communication process -- pt. 4. Objectives and budgeting for integrated marketing communications programs -- pt. 5. Developing the integrated marketing communications program -- pt. 6. Monitoring, evaluation, and control -- pt. 7. Special topics and perspectives
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A. ,
|e author
|
| 999 |
|
|
|a 1000116255
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|