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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000054750 |
| 008 |
080117s2006 enk eng |
| 020 |
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|a 0073255963
|
| 020 |
|
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|a 9780073255965
|
| 050 |
0 |
0 |
|a HF5823
|b .B382 2007
|
| 090 |
0 |
0 |
|a HF5823
|b .B382 2007
|
| 100 |
1 |
|
|a Belch, George E.
|q (George Edward)
|d 1951-
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
|
|a Boston
|b McGraw-Hill/Irwin
|c 2007
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A.
|e author
|
| 999 |
|
|
|a 1000116255
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|