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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000054749 |
| 008 |
080518s2008 mau eng |
| 020 |
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|a 0071101055
|
| 020 |
|
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|a 9780071101059
|
| 090 |
0 |
0 |
|a HF5821
|b .B62 2008
|
| 100 |
1 |
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|a Arens, William F.
|e author
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens, Michael F. Weigold, Christian Arens
|
| 250 |
|
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|a 11th ed
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| 260 |
|
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|a Boston
|b McGraw-Hill/Irwin
|c c2008
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| 300 |
|
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|a xl, 712 p.
|b col. ill., col.map
|c 29 cm
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
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|a Arens, Christian
|e author
|
| 700 |
1 |
|
|a Weigold, Michael F.
|d 1958-
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip077/2006103506.html
|
| 999 |
|
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|a 1000116253
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000116254
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|