Contemporary advertising
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2008
|
| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xl, 712 p. : col. ill., col.map ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 653-672) and indexes |
| ISBN: | 0071101055 9780071101059 |