Contemporary advertising

Bibliographic Details
Main Authors: Arens, William F. (Author), Arens, Christian (Author), Weigold, Michael F. 1958- (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin c2008
Edition:11th ed
Subjects:
Online Access:Table of contents only
Description
Physical Description:xl, 712 p. col. ill., col.map 29 cm
ISBN:0071101055
9780071101059