APA (7th ed.) Citation

Arens, W. F., Arens, C., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., Christian Arens, and Michael F. Weigold. Contemporary Advertising. 11th ed. Boston: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Arens, William F., et al. Contemporary Advertising. 11th ed. McGraw-Hill/Irwin, 2008.