rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Internet marketing & e-commerce
  title info:
    title: Internet marketing and e-commerce
  name:
    name part: Hanson, Ward A.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Kalyanam, Kirthi
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: at
    place:
      place term: Australia
    place:
      place term: Mason, OH
    publisher: Thomson/South-Western
    date issued: c2007
    date issued: 2007
    edition: Student ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 642 p. : col. ill ; 25 cm.
  table of contents: 1. Introduction -- 2. A digital world -- 3. Networks -- 4. Individuals online -- 5. Web business models -- 6. Online branding -- 7. Usability, credibility, and persuasion -- 8. Traffic building -- 9. Personalization -- 10. Creating commitment -- 11. Innovation and the net -- 12. Pricing in a online world -- 13. Internet retailing -- 14. Consumer channels -- 15. B2B e-commerce -- 16. Online research -- 17. Organizing for online marketing
  note: Ward A. Hanson, Kirthi Kalyanam
  note: Includes bibliographical references (p. [605]-622) and index
  subject:
    topic: Electronic commerce
  subject:
    topic: Internet marketing
  identifier: 0324074778 (pbk. )
  identifier: 9780324074772 (pbk. )
  record info:
    record creation date: 080117
    record change date: 20081118093000.0
    record identifier: 0000054748