http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Introduction -- 2. A digital world -- 3. Networks -- 4. Individuals online -- 5. Web business models -- 6. Online branding -- 7. Usability, credibility, and persuasion -- 8. Traffic building -- 9. Personalization -- 10. Creating commitment -- 11. Innovation and the net -- 12. Pricing in a online world -- 13. Internet retailing -- 14. Consumer channels -- 15. B2B e-commerce -- 16. Online research -- 17. Organizing for online marketing
Includes bibliographical references (p. [605]-622) and index