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00000cam a2200000 7i4500 |
| 001 |
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20081118.0 |
| 008 |
080117s2007 at eng |
| 020 |
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|a 0324074778 (pbk. )
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| 020 |
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|a 9780324074772 (pbk. )
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| 090 |
0 |
0 |
|a HF5415.1265
|b .H358 2007
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| 100 |
1 |
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|a Hanson, Ward A. ,
|e author
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| 245 |
1 |
0 |
|a Internet marketing & e-commerce
|c Ward A. Hanson, Kirthi Kalyanam
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| 246 |
3 |
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|a Internet marketing and e-commerce
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| 250 |
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|a Student ed.
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| 260 |
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|a Australia
|a Mason, OH :
|b Thomson/South-Western ,
|c c2007
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| 300 |
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|a xiii, 642 p. :
|b col. ill ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [605]-622) and index
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| 505 |
0 |
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|a 1. Introduction -- 2. A digital world -- 3. Networks -- 4. Individuals online -- 5. Web business models -- 6. Online branding -- 7. Usability, credibility, and persuasion -- 8. Traffic building -- 9. Personalization -- 10. Creating commitment -- 11. Innovation and the net -- 12. Pricing in a online world -- 13. Internet retailing -- 14. Consumer channels -- 15. B2B e-commerce -- 16. Online research -- 17. Organizing for online marketing
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| 650 |
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0 |
|a Electronic commerce
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| 650 |
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0 |
|a Internet marketing
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| 700 |
1 |
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|a Kalyanam, Kirthi ,
|e author
|
| 999 |
|
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|a 1000117079
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000117080
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|