E-marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall ,
c2006
|
| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Convergence
- 2. Strategic E-marketing
- 3. The E-marketing plan
- 4. Global markets
- 5. Ethical and legal issues
- 6. Marketing knowledge
- 7. Consumer behavior
- 8. Segmentation and targeting strategies
- 9. Differentiation and positioning strategies
- 10. Product
- 11. Price
- 12. The internet for distribution
- 13. E-marketing communication
- 14. Customer relationship management