E-marketing - Strauss, Judy; El-Ansary, Adel I.; Frost, Raymond , 1960- (Upper Saddle River, N.J. : Pearson Prentice Hall, 2006)
1. Convergence -- 2. Strategic E-marketing -- 3. The E-marketing plan -- 4. Global markets -- 5. Ethical and legal issues -- 6. Marketing knowledge -- 7. Consumer behavior -- 8. Segmentation and targeting strategies -- 9. Differentiation and positioning strategies -- 10. Product -- 11. Price -- 12. The internet for distribution -- 13. E-marketing communication -- 14. Customer relationship management
Includes bibliographical references (p. 431-438) and index
Keywords: Internet marketing