E-marketing

Bibliographic Details
Main Authors: Strauss, Judy (Author), El-Ansary, Adel I. (Author), Frost, Raymond , 1960- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall , c2006
Edition:4th ed
Subjects:
Description
Physical Description:xxiii, 456 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 431-438) and index
ISBN:0131485199(alk. paper)
9780131485198