Services marketing in Asia : managing people, technology, and strategy
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Pearson Education Asia ,
c2005
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Understanding services produts, consumers, and markets
- 2. Key elements of services marketing
- 3. Managing the service delivery process
- 4. Implements services marketing
- 5. Cases