Services marketing in Asia managing people, technology, and strategy

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Services marketing in Asia managing people, technology, and strategy

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Keh, Hean Tat (Author), Lu, Xiongwen (Author), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Singapore Pearson Education Asia c2005
Edition:	2nd ed
Subjects:	Professions > Asia > Marketing Service industries > Asia > Marketing > Case studies

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