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| 001 |
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080117s2005 si eng |
| 020 |
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|a 0131275372
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| 090 |
0 |
0 |
|a HD9987.A2
|b L68 2005
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| 100 |
1 |
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|a Lovelock, Christopher H.
|e author
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| 245 |
1 |
0 |
|a Services marketing in Asia
|b managing people, technology, and strategy
|c Christopher Lovelock ... [et al.]
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| 250 |
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|a 2nd ed
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| 260 |
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|a Singapore
|b Pearson Education Asia
|c c2005
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| 300 |
|
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|a xxiv, 696p.
|b ill.
|c 26 cm
|
| 650 |
|
0 |
|a Professions
|z Asia
|x Marketing
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| 650 |
|
0 |
|a Service industries
|z Asia
|x Marketing
|v Case studies
|
| 700 |
1 |
|
|a Keh, Hean Tat
|e author
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| 700 |
1 |
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|a Lu, Xiongwen
|e author
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| 700 |
1 |
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|a Wirtz, Jochen
|e author
|
| 999 |
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|a 1000116259
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|