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20210420093000.0 |
| 008 |
080117s2005 si eng |
| 020 |
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|a 0131275372
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| 090 |
0 |
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|a HD9987.A2
|b L68 2005
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| 100 |
1 |
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|a Lovelock, Christopher H. ,
|e author
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| 245 |
1 |
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|a Services marketing in Asia :
|b managing people, technology, and strategy
|c Christopher Lovelock ... [et al.]
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| 250 |
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|a 2nd ed
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| 260 |
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|a Singapore :
|b Pearson Education Asia ,
|c c2005
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| 300 |
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|a xxiv, 696p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references
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| 505 |
0 |
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|a 1. Understanding services produts, consumers, and markets -- 2. Key elements of services marketing -- 3. Managing the service delivery process -- 4. Implements services marketing -- 5. Cases
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| 650 |
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0 |
|a Professions
|z Asia
|x Marketing
|
| 650 |
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0 |
|a Service industries
|z Asia
|x Marketing
|v Case studies
|
| 700 |
1 |
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|a Keh, Hean Tat ,
|e author
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| 700 |
1 |
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|a Lu, Xiongwen ,
|e author
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| 700 |
1 |
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|a Wirtz, Jochen ,
|e author
|
| 999 |
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|a 1000116259
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|