Services marketing in Asia : managing people, technology, and strategy
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Pearson Education Asia ,
c2005
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxiv, 696p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0131275372 |